Sir David Beckham will receive £38.5m after his business empire posted record profits fueled by a wave of World Cup advertising campaigns.

DRJB Holdings, the company that manages his commercial ventures, reported almost £50m in profit for 2025. That marks a 46% increase from the previous year, with total sales climbing from £72.2m to £84m. The company distributed £38.9m in regular dividends and an additional £46.6m as a special payment after the financial year closed.

Beckham owns nearly half of DRJB, with the rest held by New York-based Authentic Brands Group. The financial surge came from a string of high-profile deals ahead of the 2026 Men's Football World Cup. He appeared in campaigns for Bank of America, McDonald's, Verizon, Stella Artois, Home Depot, and PepsiCo Lay's. The company also saw growth from new fashion and product launches, including menswear for Hugo Boss, Adidas Predator boots, and Safilo eyewear, alongside his health supplement line.

Corey Salter, the entertainment chief executive at Authentic, said the results prove Beckham's name is "one of the most powerful global brands in sport, lifestyle, entertainment and much more." He added that the company experienced "an outstanding year, from new partnerships to important philanthropic campaigns and overall brand growth,"

The commercial expansion follows past scrutiny over Beckham's role as an ambassador for the 2022 Men's Football World Cup in Qatar. At the time, he faced questions about the host country's laws regarding same-sex relationships. He responded by stating he was proud to participate in the tournament and noted that he worked directly with the LGBTQ community during the event.